Selling a property in this market is no easy feat, which is why vendors need to ensure they get the right estate agent, who will market and value their home properly, as well as handle the transaction well.
According to the government figures, property transactions are on the rise, with the number of purchases having increased by one per cent between June 2024 and June 2025.
However, with 93,530 homes sold that month, this is still significantly lower than in June 2021 when 204,740 property transactions took place, thanks to a stamp duty holiday at the time. It is also under the 100,480 houses and apartments that were sold in June 2019, prior to the pandemic.
Therefore, vendors need all the help they can get to sell their home, which is why choosing the right Leicester estate agent is crucial.
Get more than one valuation
Before picking an estate agent, make sure to get more than one valuation. According to You Gov research, nearly half of homeowners opt for three agents to value their home, so they can be confident the figure they are told is the right one.
It is no good putting the property on the market at too high a price, as this is unlikely to sell and could stay on the listings for months. On the other hand, you do not want to undervalue it, as this could cost the homeowner thousands of pounds, which reduces what they can spend on their next residence.
Taking an average valuation of all three or choosing an agent that sets the most realistic price is the best idea, as this will prevent the home staying on the market for too long or being sold for less than its worth.
Estate agent’s presence in the area
In the survey, homeowners revealed the most important factor to consider when choosing an estate agent is the presence it has in the local area.
A company that is “well known locally for their property expertise and experience” is very important for vendors, as they will be best placed to sell the home.
By having a good understanding of the area, other properties that are up for sale, and the local market, they will be able to value the home correctly, target relevant buyers, and promote it on the best channels.
Chief operating officer at Zoopla Rich Hayes supported this research, saying: “It highlights that local presence, expertise, and reputation are far more crucial to consumers, and it really is about building trust with vendors from the outset.”
Negotiation skills
Homeowners not only want an estate agent that is a good salesperson, highlighting all the premium features of the property, but also one that can negotiate the price well.
Over one in ten vendors believe this to be the most important factor in choosing an agent, with sellers still very much focused on getting a good price for their home.
This means sellers are more willing to pay a higher fee if they have the confidence their estate agent can sell the house for a good value and swiftly, as well as have a good rapport with them throughout the process.
